Your Branding, Trademarks & Trade Dress

Wednesday, February 8, 2012
4 to 5:30 p.m.

Non-Members $15
RI-CIE Members $0
Students $0
(however registration is still required)
Register now

Think of your brand as the personality that identifies your product or service and helps to set you apart.  Trademarks (those words, names and symbols you use) and trade dress (the look and feel of your product) are part of your brand.  All are essential in creating your company identity.

In this Workshop, Jeff Techentin and John Mulcahey from Adler, Pollock & Sheehan, will review branding, trademarks and trade dress: what makes them such valuable assets to your business and why they're worth building and protecting.